23 articles tagged with "Google Shopping".
← Back to all postsCustom labels let you segment your Shopping feed by margin, sale status, seasonality, or performance tier and apply different bid targets per group. Here is the strategy behind custom labels, how to add them via supplemental feed or Shopify app, and the specific bidding structures they enable.
Read article →Running Google Shopping across multiple countries requires separate feed configurations, country-specific shipping settings, and a campaign structure that gives you budget control per market. Here is how to handle currency, feed localisation, and campaign structure when expanding beyond your home market.
Read article →The Shopify Google and YouTube app is free and works out of the box. DataFeedWatch, Channable, and Simprosys cost money and take time to configure. Here is the honest breakdown of when the native app is good enough and when a paid tool pays for itself.
Read article →Auction Insights shows how your ads compete against specific competitors in the same auctions. Here is what every metric means, how to read it differently for Shopping vs. Search, when to respond to a competitive threat and when to ignore it, and how to use Impression Share as a bidding signal.
Read article →Most Google Ads advice assumes a large catalog. If you are running a 10-50 SKU store, the standard playbook breaks down — Smart Bidding struggles, campaign structure changes, and feed optimization strategy is different. Here is what actually works for small catalog ecommerce.
Read article →Branded traffic converts at 10-20x the rate of non-branded. When you mix them in the same campaign, your ROAS looks great while non-branded prospecting silently loses money. Here is how to separate them in Search and Shopping, why it matters for Smart Bidding, and how to handle competitors bidding on your brand.
Read article →Product image disapprovals are the most common non-feed-data reason Shopping products stop showing. Here is the complete breakdown of Google's image requirements by category, the specific violations that trigger disapprovals, and how to fix each one.
Read article →One campaign for everything or one per category? Brand separate from non-brand? One PMax or multiple? These are the most common structural questions from ecommerce store owners setting up Google Ads. Here is a practical framework that works for most Shopify stores.
Read article →Clicks but no sales. ROAS suddenly dropped. Spend with nothing to show for it. When Google Ads stops working and you do not know why, here is the systematic audit process — search terms, auction insights, product coverage, conversion tracking, and asset performance — that finds the actual problem.
Read article →PMax is behind a huge share of Google ad spend and generates more confusion than any other campaign type. Here is a clear breakdown of asset groups, brand exclusions, campaign signals, and when to run PMax alongside Standard Shopping versus instead of it.
Read article →Writing good product titles, completing missing attributes, mapping categories, and auditing feed data is tedious work at scale. Here is how to use Claude to do it faster and more consistently than doing it manually.
Read article →The Special offer badge on Shopping ads lifts CTR and conversion rate at no extra cost per click. Here is exactly how to set up a two-phase sale promotion using feed files — coupon code phase followed by automatic discount phase — with the common errors and how to avoid them.
Read article →Google is migrating all Merchant Center accounts to Merchant Center Next, a redesigned interface with a new structure and renamed features. Here is what actually changed, what is missing, and how to navigate the new platform if you learned on the classic version.
Read article →The Diagnostics tab is where feed problems surface, but it takes some practice to read it efficiently. Here is how to interpret what you see, distinguish item-level from account-level issues, and prioritize fixes for maximum impact on your active product count.
Read article →Google offers two ways to show your products in Shopping results: paid Shopping ads and free product listings. Most stores focus only on ads and leave free visibility on the table. Here is how both work and how to get the most from each.
Read article →Incorrect shipping configuration is one of the most common reasons products are ineligible to show in Shopping. Here is a clear breakdown of how to set up shipping services, delivery times, and tax settings correctly so your products can appear across all Google surfaces.
Read article →A product disapproval in Merchant Center means that product is invisible in Shopping. Here is a breakdown of the most common disapproval reasons, what Google actually looks for, and how to fix and appeal each type.
Read article →Connecting Shopify to Merchant Center syncs your product catalog automatically so you can run Shopping ads and free listings without manual feed management. Here is how to do it via the Google and YouTube app, what to verify after setup, and the common issues that break the sync.
Read article →Feed errors are the most common reason Shopping products stop showing. This guide covers the errors that appear most often in Merchant Center Diagnostics — missing GTINs, price mismatches, image disapprovals, policy violations — and the specific fixes for each.
Read article →The product feed is the core of everything in Google Merchant Center. Here is a plain-language explanation of what a feed is, how Google uses it, which attributes matter most, and how feed quality directly affects Shopping performance.
Read article →A complete walkthrough of Google Merchant Center setup — account creation, business verification, shipping and tax configuration, feed setup, and linking to Google Ads. Everything you need to go from zero to active listings.
Read article →Google Merchant Center is the backend infrastructure for every Shopping ad and free product listing on Google. Here is what it does, how it connects to Google Ads, and why no ecommerce store running paid search should skip it.
Read article →Shopify won't let you upload files to your domain root — but there's a reliable workaround using Content → Files and a URL redirect. No theme code, no developer needed.
Read article →