My story in performance marketing, built inside Clickem
I'm Adnan Agic, and my career has been a steady climb from doing the work, to owning outcomes, to building systems that help teams deliver reliably. I've spent over 5 years in marketing, with a deep focus on performance marketing and measurement.
What I care about
The most expensive mistake in marketing is thinking performance is only "creative and budgets." In reality, performance depends on measurement you can trust. My work sits at that intersection: Google Ads strategy, attribution, and tracking architecture that does not fall apart the moment something changes on the site.
Over time, I became the person people went to when numbers did not match, conversions dropped, or tracking felt "almost right." I enjoy that work because it is part investigation, part engineering, and part business strategy. When the foundation is correct, everything else moves faster.
The path
My career has evolved inside Clickem. That matters, because it means I saw the entire lifecycle, not just one slice of the job. I started in execution, moved into client ownership, and then into leadership. Each step forced me to become more disciplined, more technical, and more accountable.
Early on, I learned how campaigns really behave, where spend leaks, why "best practices" sometimes fail, and how much tracking quality determines whether you can confidently scale. Later, as an account manager, I learned how to translate business goals into measurable plans and how to communicate the why, not just the what. Today, as COO, I focus on systems: how we deliver consistent results, how we structure work, and how we keep measurement reliable across clients and platforms.
Career timeline
A quick look at how my role at Clickem developed over the years, from doing the work myself, to shaping strategy for clients, to leading how the company delivers results.
- 2025 - Present
Chief Operating Officer, Clickem
Leading operational strategy, client delivery systems, and performance frameworks. Focused on scaling processes, improving measurement reliability, and aligning execution with business outcomes.
- Built repeatable delivery and QA processes for tracking and reporting
- Improved consistency across accounts by standardizing measurement and optimization workflows
- Own delivery quality, prioritization, and operational execution
- 2023 - 2025
Account Manager, Clickem
Owned client outcomes across Google Ads and Microsoft Ads accounts. Translated business goals into measurable plans, ensured tracking accuracy, and communicated performance in a way stakeholders trusted.
- Led strategy, reporting, and prioritization for multi-account portfolios
- Worked closely on measurement plans, attribution, and conversion integrity
- Aligned testing and optimization with real business goals, not vanity metrics
- Before 2023
Media Buyer, Clickem
Built, launched, and optimized campaigns across Google Ads and Microsoft Ads. Learned performance fundamentals in the real world: structure, bids, search intent, creative testing, and tracking.
- Hands-on execution across search and shopping, with a focus on efficiency
- Deep exposure to troubleshooting tracking and conversion quality issues
- Developed a measurement-first approach that shaped my later roles
Where I'm heading
I'm continuing to build systems around measurement and performance marketing in Clickem, especially GTM, GA4, conversion tracking, and scalable delivery frameworks. A growing part of this work is integrating AI into performance workflows, using it to enhance diagnostics, automate insights, and support better decision making. If you want to collaborate, or you need help making your tracking, performance, and operations both reliable and AI-ready, feel free to reach out.