May 22, 2026
Custom labels let you segment your Shopping feed by margin, sale status, seasonality, or performance tier and apply different bid targets per group. Here is the strategy behind custom labels, how to add them via supplemental feed or Shopify app, and the specific bidding structures they enable.
Read article →May 18, 2026
The Shopify Google and YouTube app is free and works out of the box. DataFeedWatch, Channable, and Simprosys cost money and take time to configure. Here is the honest breakdown of when the native app is good enough and when a paid tool pays for itself.
Read article →May 10, 2026
Product image disapprovals are the most common non-feed-data reason Shopping products stop showing. Here is the complete breakdown of Google's image requirements by category, the specific violations that trigger disapprovals, and how to fix each one.
Read article →Apr 27, 2026
Writing good product titles, completing missing attributes, mapping categories, and auditing feed data is tedious work at scale. Here is how to use Claude to do it faster and more consistently than doing it manually.
Read article →Apr 24, 2026
The Diagnostics tab is where feed problems surface, but it takes some practice to read it efficiently. Here is how to interpret what you see, distinguish item-level from account-level issues, and prioritize fixes for maximum impact on your active product count.
Read article →Apr 19, 2026
Feed errors are the most common reason Shopping products stop showing. This guide covers the errors that appear most often in Merchant Center Diagnostics — missing GTINs, price mismatches, image disapprovals, policy violations — and the specific fixes for each.
Read article →Apr 18, 2026
The product feed is the core of everything in Google Merchant Center. Here is a plain-language explanation of what a feed is, how Google uses it, which attributes matter most, and how feed quality directly affects Shopping performance.
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