A focused collection of articles covering looker studio intro — from fundamentals to advanced scenarios.
← Back to all postsLooker Studio is Google's free reporting tool that turns raw data from Google Ads, GA4, Search Console, and dozens of other sources into live, shareable dashboards. Here is what it is, what it is not, and when it is the right tool for the job.
Read article →A data source is the bridge between Looker Studio and your data. Here is how to connect GA4, Google Ads, and Google Sheets, what the difference is between a report-level and reusable data source, and what to do when a connection breaks.
Read article →Looker Studio has over 20 chart types. Most dashboards only need five or six of them. Here is a breakdown of each chart type, what data it works best with, and the common mistakes that make charts harder to read than they should be.
Read article →A walkthrough for building a functional marketing performance dashboard in Looker Studio from scratch — page structure, layout, chart placement, and the settings that are easy to miss the first time.
Read article →Calculated fields let you create custom metrics and dimensions inside Looker Studio using formulas. Here is how to write them, where to use them, and the common mistakes that produce wrong numbers silently.
Read article →Data blending lets you join data from two different sources into a single chart. Here is how to set it up, what join keys to use for GA4 and Google Ads, and why blended data produces wrong numbers when you do not configure it carefully.
Read article →The native Google Ads connector in Looker Studio gives you live campaign data without any exports. Here is how to connect it, which metrics actually matter for a campaign dashboard, and how to set up a view that surfaces problems before they become expensive.
Read article →An ecommerce dashboard in Looker Studio should answer three questions at a glance: how much revenue, from where, and what is converting. Here is how to build one with GA4 as the data source, including the product and funnel views that actually get used.
Read article →A report no one looks at is wasted work. Here is how to share Looker Studio reports with clients, schedule automated email delivery, manage access permissions correctly, and avoid the common mistakes that expose data to the wrong people.
Read article →