Google Merchant Q&A Feed Generator

Generate a question_and_answer value Merchant Center will accept

Add products, write question and answer pairs, and this tool builds the exact escaped string the question_and_answer attribute expects. Export CSV, TSV, or JSON, or copy values straight into a feed.

Output format & data
Format
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Two formats, one syntax, correctly escaped every time

01
Google Sheets or TSV

In Sheets format, backslash, colon, and comma inside a question or answer are escaped with a leading backslash. In TSV format, each question and answer is wrapped in quotes with internal quotes doubled. Pick the format that matches how you submit the feed.

02
Only complete pairs count

A pair needs both a question and an answer to be included in the generated value. Half-filled pairs are flagged inline and left out, so the output never contains a dangling question or answer.

03
Separators stay untouched

The : between a question and its answer, and the , between pairs, are structural. This tool never escapes those two characters — only the ones that appear inside your actual text.

Feed attributes are clean. Need the Shopping account built around them to convert?

A well-formed feed gets products approved and surfaced in AI Mode. Structure, priority, and bidding decide whether that visibility turns into profitable volume. If your Shopping account needs a second set of eyes, let's talk.

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