7 articles tagged with "Tracking".
← Back to all postsWhen a user navigates to a new page, the GTM data layer resets. Variables like user_type, cart_value, and logged_in status disappear. Here's how to persist them correctly.
Read article →React, Vue, Angular, and Next.js don't reload the page on navigation - so your standard GTM pageview tag only fires once. Here's how to fix it properly.
Read article →Learn how Consent Mode v2 interacts with GA4, what behavioural modelling fills in, and how to implement it correctly to maintain data quality under GDPR.
Read article →A technical guide to implementing GA4 enhanced ecommerce events using the data layer - with full examples for view_item, add_to_cart, and purchase.
Read article →Understand the difference between GA4 Key Events and Google Ads conversions, how to mark events correctly, and which actions are worth tracking.
Read article →Understand exactly how Consent Mode affects your tracking data. Learn what happens to Google Analytics, Google Ads, and remarketing when users deny consent.
Read article →Learn what Google Tag Manager is, how it works, why it matters for conversion tracking, and how it simplifies marketing measurement.
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