8 articles tagged with "Reporting".
← Back to all postsA report no one looks at is wasted work. Here is how to share Looker Studio reports with clients, schedule automated email delivery, manage access permissions correctly, and avoid the common mistakes that expose data to the wrong people.
Read article →The native Google Ads connector in Looker Studio gives you live campaign data without any exports. Here is how to connect it, which metrics actually matter for a campaign dashboard, and how to set up a view that surfaces problems before they become expensive.
Read article →Calculated fields let you create custom metrics and dimensions inside Looker Studio using formulas. Here is how to write them, where to use them, and the common mistakes that produce wrong numbers silently.
Read article →A walkthrough for building a functional marketing performance dashboard in Looker Studio from scratch — page structure, layout, chart placement, and the settings that are easy to miss the first time.
Read article →Looker Studio has over 20 chart types. Most dashboards only need five or six of them. Here is a breakdown of each chart type, what data it works best with, and the common mistakes that make charts harder to read than they should be.
Read article →Looker Studio is Google's free reporting tool that turns raw data from Google Ads, GA4, Search Console, and dozens of other sources into live, shareable dashboards. Here is what it is, what it is not, and when it is the right tool for the job.
Read article →A practical guide to GA4 Explorations - how to use Free Form, Funnel, and Path explorations to answer the questions standard reports cannot.
Read article →Cut through the noise - here are the GA4 reports that actually matter for evaluating Google Ads performance, diagnosing issues, and making better decisions.
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