6 articles tagged with "Performance Max".
← Back to all postsMost Google Ads advice assumes a large catalog. If you are running a 10-50 SKU store, the standard playbook breaks down — Smart Bidding struggles, campaign structure changes, and feed optimization strategy is different. Here is what actually works for small catalog ecommerce.
Read article →Google's New Customer Acquisition goal tells PMax and Shopping to prioritize finding new buyers rather than re-converting existing ones. Here is what the two NCA modes do, how Google identifies new customers, what you need in GTM to make it work, and when it is the right strategy to run.
Read article →One campaign for everything or one per category? Brand separate from non-brand? One PMax or multiple? These are the most common structural questions from ecommerce store owners setting up Google Ads. Here is a practical framework that works for most Shopify stores.
Read article →Most Google Ads users assume the Search Terms report shows everything their ads matched. It does not. Google removed a large portion of query data in 2020 and visibility has continued to shrink. Here is what you can and cannot see, what the PMax search terms report actually shows, and how to work around the gaps.
Read article →Running Performance Max alongside Standard Shopping or Search creates overlapping conversions that make it impossible to tell what is actually working. Here is how multi-campaign attribution works in Google Ads, why PMax ROAS can look great while sales stay flat, and how to compare campaigns side by side in Looker Studio.
Read article →PMax is behind a huge share of Google ad spend and generates more confusion than any other campaign type. Here is a clear breakdown of asset groups, brand exclusions, campaign signals, and when to run PMax alongside Standard Shopping versus instead of it.
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