25 articles tagged with "GA4".
← Back to all postsAn ecommerce dashboard in Looker Studio should answer three questions at a glance: how much revenue, from where, and what is converting. Here is how to build one with GA4 as the data source, including the product and funnel views that actually get used.
Read article →Data blending lets you join data from two different sources into a single chart. Here is how to set it up, what join keys to use for GA4 and Google Ads, and why blended data produces wrong numbers when you do not configure it carefully.
Read article →A data source is the bridge between Looker Studio and your data. Here is how to connect GA4, Google Ads, and Google Sheets, what the difference is between a report-level and reusable data source, and what to do when a connection breaks.
Read article →If GA4's default channel groupings are misclassifying traffic, every report built on top of them is distorted. Here is how channel assignment works, the most common miscategorizations, and how to build custom channel groupings that reflect your actual traffic.
Read article →Standard reports tell you how many users a campaign brought in. Cohort analysis tells you whether those users were still around a month later. Here is how to build it in GA4 Explorations and use it to compare traffic source quality.
Read article →The Reporting Identity setting controls how GA4 counts users, stitches cross-device sessions, and fills data gaps from Consent Mode through behavioral modelling. It directly affects every user metric in every report.
Read article →GA4's machine learning builds audiences based on who is likely to purchase, who is likely to churn, and who will be your top spenders — and they sync automatically to Google Ads. Here is exactly how to use them.
Read article →The setup is a few clicks. The intelligence is knowing what to build and why — understanding scope, quota, and how to actually use custom dimensions inside Explorations and standard reports.
Read article →Standard GTM Page View triggers are useless on Next.js out of the box. Here is a complete implementation plan for virtual pageviews, slide-in cart tracking, GA4 e-commerce events, and Google Ads conversions on a client-side routed SPA.
Read article →GA4 treats users as new sessions when they pass through iframes or third-party checkout domains. Here's why it breaks and how to fix it for Calendly, SimplyBook, Typeform, and custom setups.
Read article →React, Vue, Angular, and Next.js don't reload the page on navigation - so your standard GTM pageview tag only fires once. Here's how to fix it properly.
Read article →If your GA4 purchase event is firing twice, here are the three most common causes - and exactly how to diagnose and fix each one.
Read article →A practical guide to GA4 Explorations - how to use Free Form, Funnel, and Path explorations to answer the questions standard reports cannot.
Read article →Learn how Consent Mode v2 interacts with GA4, what behavioural modelling fills in, and how to implement it correctly to maintain data quality under GDPR.
Read article →A technical guide to implementing GA4 enhanced ecommerce events using the data layer - with full examples for view_item, add_to_cart, and purchase.
Read article →A practical breakdown of how GA4 attribution models work, how last click and data-driven differ, and what it actually means for how you evaluate Google Ads performance.
Read article →Learn how to create powerful GA4 audiences using events and parameters, and how to export them to Google Ads for retargeting and exclusions.
Read article →Cut through the noise - here are the GA4 reports that actually matter for evaluating Google Ads performance, diagnosing issues, and making better decisions.
Read article →Understand the difference between GA4 Key Events and Google Ads conversions, how to mark events correctly, and which actions are worth tracking.
Read article →A step-by-step guide to creating a GA4 property, configuring a data stream, and deploying the tag through Google Tag Manager correctly.
Read article →Understand how GA4's event-based data model works, what parameters are, and how every interaction gets recorded - so you can track smarter.
Read article →A clear breakdown of how GA4 differs from Universal Analytics, what the shift to event-based tracking means, and why it matters for advertisers.
Read article →Setting scroll depth, time on site, or video views as primary conversion actions teaches Smart Bidding to optimize for the wrong outcomes. Here's how it happens and how to fix it.
Read article →Understand how Google Tag Manager, GA4, and Google Ads connect to create accurate conversion tracking, better attribution, and stronger campaign performance.
Read article →Understanding why Google Analytics 4 data takes 24-48 hours to appear in your reports, and practical solutions for getting the real-time insights you need.
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