May 6, 2026
Demand Gen Campaigns: What They Are and Whether Ecommerce Stores Should Use Them
Google replaced Discovery ads with Demand Gen in 2023 and has been pushing it as part of the ecommerce ad stack ever since. Here is what Demand Gen actually is, how it differs from PMax and standard Display, and the conditions under which it makes sense for a Shopify store to run it.
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