7 articles tagged with "Data Layer".
← Back to all postsWhen a user navigates to a new page, the GTM data layer resets. Variables like user_type, cart_value, and logged_in status disappear. Here's how to persist them correctly.
Read article →A technical guide to implementing GA4 enhanced ecommerce events using the data layer - with full examples for view_item, add_to_cart, and purchase.
Read article →Learn how to convert your measurement plan into a clear data layer specification so developers and marketers implement tracking consistently.
Read article →Fix missing purchase value in Google Ads by correctly defining ecommerce variables in Google Tag Manager. Step by step guide covering value, currency, transaction_id, and items.
Read article →Learn how to plan a proper data layer for your website so Google Tag Manager, GA4, and Google Ads receive accurate conversion data.
Read article →Learn why choosing trackable booking tools is critical for paid advertising success. Covers data layer integration, conversion tracking, and how untrackable software kills campaign performance.
Read article →Learn what the data layer is in Google Tag Manager, how it works, and why it is essential for reliable tracking, conversions, and marketing automation.
Read article →