19 articles tagged with "Analytics".
← Back to all postsPlatform-reported ROAS tells you what Google attributed to itself. Incrementality testing tells you whether those sales would have happened without the ads. Here is how geo holdout tests, campaign experiments, and conversion lift studies work — and how to run one for your store.
Read article →Remarketing cart abandoners and product page viewers sounds simple. In practice, audience list creation, minimum sizes, RLSA in Shopping campaigns, and the difference between GA4 audiences and Google Ads lists trips up most stores. Here is how to do it correctly.
Read article →A 500% ROAS looks great. But after COGS, shipping, returns, payment fees, and ad spend, you might be losing money. Here is what POAS is, why most stores are optimizing for the wrong metric, and how to feed real margin data into Google Ads so it optimizes for profit rather than revenue.
Read article →A report no one looks at is wasted work. Here is how to share Looker Studio reports with clients, schedule automated email delivery, manage access permissions correctly, and avoid the common mistakes that expose data to the wrong people.
Read article →An ecommerce dashboard in Looker Studio should answer three questions at a glance: how much revenue, from where, and what is converting. Here is how to build one with GA4 as the data source, including the product and funnel views that actually get used.
Read article →Data blending lets you join data from two different sources into a single chart. Here is how to set it up, what join keys to use for GA4 and Google Ads, and why blended data produces wrong numbers when you do not configure it carefully.
Read article →Calculated fields let you create custom metrics and dimensions inside Looker Studio using formulas. Here is how to write them, where to use them, and the common mistakes that produce wrong numbers silently.
Read article →A walkthrough for building a functional marketing performance dashboard in Looker Studio from scratch — page structure, layout, chart placement, and the settings that are easy to miss the first time.
Read article →Looker Studio has over 20 chart types. Most dashboards only need five or six of them. Here is a breakdown of each chart type, what data it works best with, and the common mistakes that make charts harder to read than they should be.
Read article →A data source is the bridge between Looker Studio and your data. Here is how to connect GA4, Google Ads, and Google Sheets, what the difference is between a report-level and reusable data source, and what to do when a connection breaks.
Read article →Looker Studio is Google's free reporting tool that turns raw data from Google Ads, GA4, Search Console, and dozens of other sources into live, shareable dashboards. Here is what it is, what it is not, and when it is the right tool for the job.
Read article →Bot traffic and spam sessions from China can skew your analytics, waste ad spend, and inflate conversion data. Here is how to filter it out at the GTM level using a geolocation variable and trigger conditions — no server access required.
Read article →A practical guide to GA4 Explorations - how to use Free Form, Funnel, and Path explorations to answer the questions standard reports cannot.
Read article →Cut through the noise - here are the GA4 reports that actually matter for evaluating Google Ads performance, diagnosing issues, and making better decisions.
Read article →Understand how GA4's event-based data model works, what parameters are, and how every interaction gets recorded - so you can track smarter.
Read article →A clear breakdown of how GA4 differs from Universal Analytics, what the shift to event-based tracking means, and why it matters for advertisers.
Read article →Discover why Google Tag Manager provides a more scalable, reliable, and maintainable approach to tracking and marketing scripts compared to manually installing JavaScript on your site.
Read article →Learn how third-party tools can help recover data lost to consent mode. Explore solutions like server-side tracking, CDPs, MMM, and privacy-first analytics platforms.
Read article →Learn what triggers are in Google Tag Manager, how they work, and how to use them to fire tags at the right moment for accurate tracking.
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